THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS Fax Rolls is like sifting through the

is like sifting through the sands of time and seeing Pakistani society through a kaleidoscope…”

namely from the centres of power they had created and developed in northern India … Dr Naz has shifted the focus

State-of-the-science snapshots pinpoint where short- and long-term initiatives stand today

and very ugly

this book is your entryway to a more knowledgeable viewpoint

THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS Fax Rolls is like sifting through theThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of free will have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. OShaughnessy and OShaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither